From the December 2004 Issue

We appreciate efforts by McNeil Consumer and Specialty Pharmaceuticals, manufacturers of TYLENOL (acetaminophen) products, to help make parents aware of the concentration differences between Infants' and Childrens' Tylenol products. An advertisement that ran in the November issue of Child magazine (www.child.com) boldly states, "Our infants' medicine isn't half as concentrated as our children's. It's three times more concentrated." The ad further states, "Because it's more difficult to get medicine into an infant's mouth, we've made our infants' medicine more concentrated. Which means if you give it to toddlers, you could be giving them too much. The makers of Tylenol have created products designed for your children's specific age and weight, so before you give them any medication, follow the instructions on the label and use only the dosing device provided. Stop.Think. Tylenol.com" It would be helpful to cut out this add and post it wherever Tylenol products are prescribed or sold. For more information, use the following link to check out an article about childhood acetaminophen overdoses that appeared in our October 2002 issue